Bulk Comments let you add promotional or campaign messaging across multiple vehicle listings without editing each vehicle individually. Use filters, scheduling and vehicle shortcodes to automatically display relevant messages across matching stock.
Understanding Bulk Comments
Bulk Comments allow you to add campaign or promotional messaging across matching vehicle listings without having to update each vehicle individually.
Bulk Comments are added above the vehicle's existing Custom Site Comments, meaning your promotional message will appear before the normal vehicle description on your website.
Bulk Comments do not change the vehicle's imported Description or Export Comments.
You can configure up to three Bulk Comment campaigns and have multiple campaigns active at the same time. Campaigns can also be filtered and scheduled in advance.
Open Bulk Comments
Navigate to https://cms.imotor.com.au/ and click Stock.
Need help signing in? Visit the Getting Started section of our Help Centre for assistance accessing your account.
Navigate to:
- Manage
- Bulk Comments
Create a Bulk Comment Campaign
When creating or editing a Bulk Comment campaign, you can configure:
Working Title
Add an internal name to help identify the campaign within the Stock Tool, such as Black Friday Sale or EOFY Promotion.
Content
Add the campaign or promotional message you would like displayed on matching vehicle listings. This content will appear above the vehicle's existing Site Comments.
Start & End Dates
Set start and end dates to automatically control when your campaign appears and disappears. Scheduling uses your dealership's timezone.
If both dates are left blank, the campaign will become active immediately and remain active until it is manually changed.
Tip: Schedule campaigns in advance for promotions such as EOFY, Black Friday, clearance events or limited-time offers. This reduces the need to manually add and remove promotional messaging.
Vehicle Listing Type
Choose which types of vehicles the campaign should apply to:
- New
- Demo
- Used
You can select multiple listing types. If none are selected, the campaign will apply to all listing types that meet the other campaign filters.
Specials
Use the Specials filter when you want your campaign to apply specifically to qualifying special vehicles.
This includes featured vehicles or vehicles with a special price greater than $1,000 that is below the vehicle's Driveaway or EGC price.
Position
The Position setting controls the order in which Bulk Comments appear when more than one active campaign applies to the same vehicle.
For each stock item, iMotor checks your active Bulk Comment campaigns against the selected filters and campaign dates. All matching comments are collected, ordered by their position and displayed above the vehicle's Site Description.
Using Vehicle Shortcodes
Shortcodes allow you to personalise the same Bulk Comment automatically for each matching vehicle.
A shortcode uses double curly brackets "{{" around a supported vehicle attribute. When the campaign is published, iMotor replaces the shortcode with information from that particular vehicle.
Available vehicle attributes include:
- Make
- Model
- Year
- Price
- Odometer
- Stock Number
- Yard
- Colour
- And other supported stock attributes
Price values are automatically formatted as currency, while odometer values are automatically formatted with number separators.
Important: Vehicle shortcodes are processed within Bulk Comments only. Shortcodes entered directly into Custom Site Comments or Custom Export Comments will not be processed in the same way.
Bulk Comments FAQs
Can several campaigns appear on one vehicle?
Yes. If multiple active campaigns match the same vehicle, all matching Bulk Comments will be displayed. Their order is determined by the Position setting.
Does a Bulk Comment overwrite the vehicle's existing description?
No. Bulk Comments are added above the vehicle's Custom Site Comments. They do not modify the underlying imported Description or Export Comments.
Will Bulk Comments work with AI-generated descriptions?
Yes. AI-generated vehicle content populates the Custom Site Comments, so any matching Bulk Comments will appear above the AI-generated content.
Can Bulk Comments be scheduled ahead of time?
Yes. Use the campaign's start and end dates to automatically activate and deactivate the Bulk Comment using your dealership's timezone.
How many Bulk Comment campaigns can I create?
You can configure up to three Bulk Comment campaigns. Multiple campaigns can be active at the same time.
Troubleshooting Bulk Comments
My Bulk Comment isn't showing
Check that the campaign is active and that today's date falls within the configured start and end dates.
The Bulk Comment is only showing on some vehicles
Check the campaign filters. Vehicles must meet the configured New, Demo, Used or Specials criteria for the Bulk Comment to apply.
I can't create another Bulk Comment campaign
You may have reached the maximum of three Bulk Comment campaigns. Deactivate or remove an older campaign before creating another.
Emojis aren't saving correctly
Emojis are not currently supported in stock comments. Remove emojis from the campaign content and save again.
Publishing Bulk Comments
Unlike other areas of the iMotor CMS, the Stock Tool does not require a Build & Deploy after making changes.
Stock updates are automatically published through the stock platform and typically appear on your website within a few minutes.
Please note: Stock updates are processed in batches and may take up to 10 minutes to appear online.
Need more support?
Our locally based Support Team are here to help with any updates or assistance.
Submit a request and they will get back to you as soon as possible.
Any information on this page is provided as a guide only. It is not professional or expert advice and is not a substitute for such advice. The content may not be appropriate, correct or sufficient for your circumstances and should not be relied on as the only reason you do or don’t do anything.